Trent (Westside): Season-Sale Rental Fleet

• Client: Trent Limited (Westside), Tata Group retail
• Scope: Bulk laptop and printer rental, consumables supply, on-site support, standby units & end-of-term collection

Overview of the Customer

Trent Limited is the Tata Group retail company behind Westside, Zudio and Star. Its distribution centres feed stores across the country, and during the End of Season Sale those sites handle a sharp spike in billing, dispatch and documentation volumes.

SNA Infotech also supports Trent on enterprise IT infrastructure and IT asset tagging.

At a Glance

The Challenge

During the End of Season Sale, Trent’s distribution centres need many extra billing, dispatch and documentation workstations — but only for a few weeks. Buying that hardware would leave idle assets sitting on the balance sheet for the rest of the year.

The IT procurement team needed a partner who could deliver a large, ready-to-use fleet to two states quickly, support it on site through the peak, and take it back cleanly afterwards.

The Solution

SNA Infotech delivered a complete rental package for each distribution centre:

• Laptops: business-grade rental laptops, imaged and ready to deploy for DC users.
• Desk printers with cartridges: one printer per laptop, so every workstation could print independently.
• Consumables buffer: spare cartridges supplied upfront, so printing never stopped during peak shifts.
• One commercial model: a single rental rate per device applied to every unit, including the units added later.

Execution

• Fast mobilisation: Trent asked for assets within days of releasing the requirement, and SNA delivered all laptops and printers around 22–23 July 2026, ahead of schedule.
• Scaling mid-engagement: when Trent asked for 15 more sets for Bangalore and 20 more for Pune, SNA confirmed the same day and delivered at the same rate.
• Proof of delivery: both DCs formally confirmed receipt quantities before billing.
• On-site support: when Bangalore reported laptop issues, SNA checked asset records, assigned an engineer to the SNA-owned units and kept five standby laptops ready to swap.
• Clean exit: after EOSS, rental assets were collected from Pune and Bangalore on each site’s own pickup schedule.

The Results

• 354 devices across two states: 177 laptops and 177 printers deployed to two distribution centres, with 459 cartridges.
• Peak capacity, no capex: the hardware was available for the season without buying kit that would sit idle afterwards.
• A 27% mid-season scale-up handled without changing the rate or the timeline.
• Low downtime: standby units and an assigned engineer kept workstations running through the busiest weeks.

What Was Delivered

Conclusion

The measure of a seasonal rental is not the first delivery but what happens when the forecast is wrong. A 27% increase requested mid-season was absorbed at the same rate and the same timeline, and five standby laptops meant a failed unit was a swap rather than a repair queue. Both are the difference between renting hardware and renting a working service.

Planning for a peak season? See our IT rental plans or tell us what you need and when.