It has to feed one specific ticketing system, register on that system’s sensor, cut cleanly at speed through a full house, and carry print that still looks like your brand at the end of a busy weekend. Get any one of those wrong and the problem surfaces at a counter with a queue behind it.
SNA Infotech manufactures computerised cinema ticket rolls, entry tickets, cafe rolls and billing rolls at a 9,000 sq ft automated plant at Vasai East, near Mumbai. We have been doing it long enough to know what each box-office system wants, and the customer list is the short version of the argument: INOX, Cinépolis, Carnival, Miraj, SRS, Sterling, Nova and Mukta A2 all run on rolls made here, as do UFO and Qube on the distribution side.
Because the plant is ours, a non-standard width, a specific paper grade or a five-colour reverse is a production decision rather than a request passed up a supply chain — and a reorder is a job number, not a hunt for stock.